Track Training Tips No 50

Characteristics of a High Growth Business

 

There are many activities that separate high growth businesses from the also rans, an effective marketing and sales strategy is vital:

  • Place the customer at the heart of everything you do
  • Understand the unique values offered by your brands and consistently translate them into relevant, distinctive and motivating benefits
  • Recognise the need to engage emotionally with your customers to give your brands stronger appeal than your competitors
  • Understand the markets that you are operating in and review market trends
  • Develop  your USP to differentiate your offering from that of competitors
  • Understand the features of your products/services and the benefits that resonate with your customers
  • Have a well defined marketing strategy which has clearly defined, targeted communication channels
  • Build deep long lasting relationships with your target groups
  • Have clearly defined customer goals and activities which are constantly monitored for effectiveness and ROI
  • Engage in regular dialogue with your target customers to evaluate new product/service opportunities
  • Have suitable systems in place to manage all aspects of the dialogue
  • Promote an open minded culture that encourages challenges to established thinking

(© Oxford Innovation Ltd 2013)

For further information and business support contact Dave Chesters on 01785 823583 or take a look at our website www.tracktrainingservices.co.uk 

‘Training Solutions that Guarantee Results’

 

Business Development Opportunity:

GrowthAccelerator is the new premier service that helps ambitious businesses achieve rapid and sustainable growth.

If you’re an ambitious business, you’re in a race for growth. You’re already good but you want to be bigger and even better.

GrowthAccelerator will help you seize new business opportunities, open doors to the right funding and match you with expert business coaches close to you and within your sector.  We’ll also suggest ways to boost your innovation, develop your products and grow your markets.

You will also be able to access £2000.00 per senior person to help with funding Learning and Development.

Are you eligible?

You need to be a business registered in England with fewer than 250 employees and a turnover of less than approximately £40m. Just as importantly, you should have the potential for rapid, sustained growth and want to double or better within three years.

To find out more visit www.growthaccelerator.com and contact Dave Chesters on 01785 823583

 

Track Training Tips No 49

The Benefits of Workplace Coaching

 

In these current challenging times it is vital to commercial success that organisations are enabling staff at all levels to contribute to the achievement of organisational objectives, to give of their best at all times.

One of the most cost effective ways of doing this is to ensure that all those who managers others are ‘trained to coach’. Now I don’t just mean ‘sitting by Nellie’ techniques, I mean that they have been trained in the skills and processes to add value through personal one to one coaching.

There are many benefits:

At the organisation level -

 

  • improved staff performance without use of limited training budget
  • makes best use of existing experience and competence
  • the development of managerial potential, succession planning
  • better communications and greater honesty in discussing performance
  • leading to improved working relationships at all levels
  • an organisation more ready and willing to adapt to change

 

For the coach -

 

  • improved ability to delegate
  • leading to personal time saved and improved team performance
  • improved ability to control workload – especially at busy periods
  • improved operational performance
  • development of personal coaching skills
  • transferable skills to other areas of work( and personal life )

 

For the learner -

 

  • increases confidence and self reliance
  • increased ability to tackle real work based issues – leading to increased involvement, commitment, job satisfaction
  • the opportunity to grow and develop, more able and experienced
  • better communication with line manager
  • increased ability to ‘learn’, and learn naturally from work experiences and thus to cope with change more easily

 Links to workshops:

Effective Coaching Skills for Managers

How to Run a Mentoring Programme

 

For further information and business support contact Dave Chesters on 01785 823583 or take a look at our website www.tracktrainingservices.co.uk 

‘Training Solutions that Guarantee Results’

 

Business Development Opportunity:

GrowthAccelerator is the new premier service that helps ambitious businesses achieve rapid and sustainable growth.

If you’re an ambitious business, you’re in a race for growth. You’re already good but you want to be bigger and even better.

GrowthAccelerator will help you seize new business opportunities, open doors to the right funding and match you with expert business coaches close to you and within your sector.  We’ll also suggest ways to boost your innovation, develop your products and grow your markets.

You will also be able to access £2000.00 per senior person to help with funding Learning and Development.

Are you eligible?

You need to be a business registered in England with fewer than 250 employees and a turnover of less than approximately £40m. Just as importantly, you should have the potential for rapid, sustained growth and want to double or better within three years.

To find out more visit www.growthaccelerator.com and contact Dave Chesters on 0175

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