Track Training Tips No. 31

10 Steps to Effective Change Management

Managing effective organisational change is very demanding – over 60% of most change initiative fail to achieve their stated aims and objectives. There are some basic do’s and don’ts to follow – they may not guarantee success – but they almost certainly guarantee failure if you ignore them.

To that end, I thought I would like to share the following with you.

Key Steps/Tools/Techniques:



Key Step

Tools and Techniques


Clarify the need for change.

Identify the need for change in terms of why we must change, what must be different, results of not changing

  • Environmental scanning
  • STEP
  • SWOT


Analyse readiness for change.

How difficult will it be to change what we do.

  • Force field analysis


Create a guiding coalition.

Build an unstoppable team to lead the change.

  • Identify stakeholders
  • Identify Change Champions/Agents
  • Project Management
  • Leadership Development
  • Team Building
  • Communications skills


Create the Vision for the future.

An inspirational direction for the organisation, identify gap between where we are and the desired state, plane the first few steps.

  • SWOT
  • Gap analysis
  • Mission, results, KPI’s


Create a Communication strategy.

Use simplicity, metaphor, multiple forums, repetition, leadership by example, two way.


  • Communication strategy
  • Wide variety of means/media


Re-design the organisation.

Produce an organisation that can deliver the results

  • Workflow analysis
  • Process mapping
  • Culture and values
  • Job redesign
  • Identify blockages


Unfreeze the Organisation.

Enable the organisation to take the first few steps.


  • Empowerment
  • Reward and recognition
  • Training and Development



Implement Change.

Plan the first few steps, milestones, quick wins.

  • Communications strategy
  • Project management
  • Celebrate success


Review and evaluate progress.

  • Project management
  • KPI’s


Refreeze the organisation.

Embed new ways of working into


  • Celebrate success
  • Induction
  • Rewards and incentives

Links to workshops:

Essentials of Effective Change Management

Leading Your Team Through Change

For further information and business support contact Dave Chesters on 01785 823583 or take a look at our website – 


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